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MediaStars Commentary

The Producer Shortage Crisis

The Producer Shortage Crisis: Why Producers (and Companies) Need Agents To Fix It
by Beth Johnson
 
It’s no secret that there is a chronic shortage of quality producers in the TV news business.
More people want to be on air. Many people think they will earn more money and be treated
with more respect if they are on-air. And with the growing emphasis on creating powerful content
for social media, already overworked and underpaid producers are seeing their job duties grow
exponentially. This is creating not just a shortage, but a crisis in the industry. There are too few
quality people to go around. And mistakes are happening daily, causing stations and frankly the
TV news industry as a whole to continue losing credibility among the public.
 

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Why Do You Need An Agent?

This may surprise you, but I partly became one because I did not like how most agents represent people. So when writing this article, I am going to be blunt. You should have expectations for your agent, and you need to go into the relationship with those clearly defined.

 

Why You Need An Agent:

Best Shot At Jobs

Mentoring

Insurance

 

Most people get an agent to get a job. You probably know that we know where the jobs are, often before they are posted. You've probably heard that agents help get you more money. It’s all true. We know what markets and even individual stations pay. We also build relationships with companies and stations to make sure our clients are compensated well. But this can and should entail more than money.

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Negotiating Your Social Media Success

Five years ago, if you had told me I'd be negotiating who has control of social media (Twitter, Facebook, Google+, etc) into talent contracts, I'd probably have looked at you like you were crazy. After all, why would anyone care who controls the photos of the food you ate or what you did last night after work? Turns out, A LOT of people care. Successful social media translates into the power to move eyeballs from the computer/tablet/mobile screen to the TV screen. That means as a talent, you need to protect yourself.

Jenni Hogan 

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NBC Apology

From: Capus, Steve (NBCUniversal) 
Sent: Wednesday, September 12, 2012 11:47 AM
To: @NBC Uni Affiliate General Managers; @NBC Uni StND; @NBC Uni Affiliate Board; @NBC Uni Affiliate Relations; Dietze, Jean (NBCUniversal); Horner, Robert (NBCUniversal); Siegel, Lloyd (NBCUniversal); Harbert, Ted (NBCUniversal); Staab, Valari (NBCUniversal); Fili-Krushel, Pat (NBCUniversal); Kelly-Brown, Kathy (NBCUniversal)
Cc: Miller, Adam (NBCUniversal); Kopf, Megan (NBCUniversal); Bell, Jim (NBCUniversal); Wallace, Alexandra (NBCUniversal); Lynn, Amy (NBCUniversal)
Subject: TODAY on NBC

 

Today’s extensive coverage of the Embassy attacks underscores the true strength of NBC News as well as the significant talents of Matt Lauer, Savannah Guthrie, Natalie Morales, Richard Engel, Andrea Mitchell, Peter Alexander, Kristen Welker, Chuck Todd, among many others. We committed substantially more airtime to this important breaking news story than other broadcasts: from the first Today show reports at 7am ET… through a one hour-plus special report. 

SteveCapus

 

All week, Ann Curry has delivered unique coverage of the refugee crisis on the Syrian border. Simply put, this is the only news organization devoting this much attention to these kinds of stories.

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CLOTHES & YOUR CREDIBILITY

We've been told to, "Dress For Success", but does that mean you exude credibility?  One of the most desired phrases a television news executive hopes to hear in a focus group is, "He/She seems very credible." BINGO! But how did that anchor get there? Good delivery? Great promotion? Public appearances? Maybe. My guess is the viewer also made an instant judgement based on what the talent was wearing. What does credible look like?Suit

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CLIENT QUICK SELECT

Demo Tape Critique

Whether you’re just starting out in your career or are a veteran broadcaster, you know there’s nothing more important than your demo tape. Start  advancing your broadcasting career today.

WOIO investigative reporter SCOTT TAYLOR is joing us as a client.

We're happy to welcome WMAR-TV anchor CHARLES CROWSON to our Agency.

AMY BRYANT is the new night-side producer at Scripps' KJRH in Tulsa. Previously, she was the AM producer at KSNW-TV.

Three weeks after becoming a client, producer MATT SINN becomes the Executive Producer at WTSP-TV in Tampa.

After 12 years as primary anchor at KOKI-TV in Tulsa, OK - CHERA KIMIKO signs a deal to become the primary anchor at another station in the marekt.

KIM QUINTERO joins KTVK-TV Phoenix, AZ as weekend meteorologist from the same position at WYFF-TV in Greenville, SC.

KEVIN McCARTHY joins 'Fox & Friends' on the Fox News Channel as an entertainment reporter/film critic.

AMANDA ZITZMAN joins us as a new client from WLTV-TV in Jacksonville, FL.

ANTHONY BAILEY re-signs as weekend meteorologist and investigative reporter at KBAK-TV in Bakersfield, CA.

Proud to announce Tulsa superstar anchor CHERA KIMIKO is joining our client list.

We're happy to welcome former New Jersey Nets personality JACLYN SABOL to our client list.

JOCE STERMAN, senior investigative reporter and weekend anchor at WMAR-TV, joins as a new client.

After graduating from ASU, LINA WASHINGTON is headed to KGET-TV in Bakersfield, CA as weekend sports anchor.

After a whirlwind of offers, MARC MULLINS heads to WRTV-TV in Indianapolis as AM anchor from anchor/reporter at KMTR-TV in Eugene, Oregon.

We're proud to add WTSP Nightside Manager and 11pm producer MATT SINN to our client list.

After starting out part-time, MIKE MASCO becomes a staff meteorologist at WMAR-TV in Baltimore.

Former "Project Runway" model XAVIERA TYTLER joins us as a new client.

A big welcome to AMY BRYANT who joins us as a producer client.

ADRIENNE MOORE moves across the country to Post-Newsweek's WJXT-TV as weekend anchor. She leaves KFMB-TV in San Diego.

We're welcoming ADAM STOCKSDALE as a new producer client.