This may surprise you, but I partly became one because I did not like how most agents represent people. So when writing this article, I am going to be blunt. You should have expectations for your agent, and you need to go into the relationship with those clearly defined.
Why You Need An Agent:
Best Shot At Jobs
Most people get an agent to get a job. You probably know that we know where the jobs are, often before they are posted. You've probably heard that agents help get you more money. It’s all true. We know what markets and even individual stations pay. We also build relationships with companies and stations to make sure our clients are compensated well. But this can and should entail more than money.
Five years ago, if you had told me I'd be negotiating who has control of social media (Twitter, Facebook, Google+, etc) into talent contracts, I'd probably have looked at you like you were crazy. After all, why would anyone care who controls the photos of the food you ate or what you did last night after work? Turns out, A LOT of people care. Successful social media translates into the power to move eyeballs from the computer/tablet/mobile screen to the TV screen. That means as a talent, you need to protect yourself.
Today’s extensive coverage of the Embassy attacks underscores the true strength of NBC News as well as the significant talents of Matt Lauer, Savannah Guthrie, Natalie Morales, Richard Engel, Andrea Mitchell, Peter Alexander, Kristen Welker, Chuck Todd, among many others. We committed substantially more airtime to this important breaking news story than other broadcasts: from the first Today show reports at 7am ET… through a one hour-plus special report.
All week, Ann Curry has delivered unique coverage of the refugee crisis on the Syrian border. Simply put, this is the only news organization devoting this much attention to these kinds of stories.
We've been told to, "Dress For Success", but does that mean you exude credibility? One of the most desired phrases a television news executive hopes to hear in a focus group is, "He/She seems very credible." BINGO! But how did that anchor get there? Good delivery? Great promotion? Public appearances? Maybe. My guess is the viewer also made an instant judgement based on what the talent was wearing. What does credible look like?