We've been told to, "Dress For Success", but does that mean you exude credibility? One of the most desired phrases a television news executive hopes to hear in a focus group is, "He/She seems very credible." BINGO! But how did that anchor get there? Good delivery? Great promotion? Public appearances? Maybe. My guess is the viewer also made an instant judgement based on what the talent was wearing. What does credible look like?