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MediaStars Commentary

TALENT: From Twitter To National TV

Most everyone is on social media these days and if you're not, chances are your news director is hounding you to do more (even though they may not know how to do it themselves). So is there value in constantly updating your Facebook, Twitter, LinkedIn & Pinterest? If you ask JESSICA REYES, her answer will be a resounding, "YES!" Her Twitter presence catapulted her to national TV. Jessica Reyes

I was scrolling through Twitter as I usually do at various times throughout the day, when I came across Jessica.  She was working as an on-air personality at CBS Radio in Tampa. Her Twitter stream @JessicaReyes was fun, engaging, and full of personality. I did a little online checking, and found out she had also done some weather for Univision in Orlando. 140 character message later and we were exchanging Tweets. As an aside, if you look like Jessica, you get hundreds of "Tweets" a day - usually from male whackjobs, so I understood her initial hesitation. After all, it does sound like a line, "I'm a television agent, and I was wondering if you'd have an interest in a TV career?" 


After a few phone conversations, I was even more convinced that Jessica belonged on TV - NOT having a face for radio.  She worked hard to pull together what little on-camera video she had and we put together a pretty good presentation. Now came the hard part - what would be the best fit for her talent? As happens more times than naught in TV, timing is everything. I got a call from Troy Mcguire, VP of Buzz Brands for Fisher Communications. He was looking for new talent for the nationally syndicated show, "The Daily Buzz". I told him I had the PERFECT talent:  Jessica Reyes. As luck would have it, Troy saw the same things in Jessica that I did. As they say, the rest is history.


So the next time you think social media is a pain in the butt, think about who may be looking at your profile, your tweets, or your YouTube? You never know when your next big break might come. 

You can check out Jessica's demo reel below.



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