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Travis Mayfield


Director of Audience Engagement
KCPQ-TV, Seattle, WA
(2014 - Present)

Director of Digital & Social Strategy
Fisher Interactive Network, Seattle, WA
(2012 - 2014)
Led all social media strategy & initiatives at Fisher Communications (KOMO, KATU, KVAL, KBAK, KEPR, KIMA, KBOI, KPIC, KCBY, KLEW).
Managed a digital staff of 20 managers, producers, reporters and photographers across 4 states.
Devised and executed digital news strategy for all Fisher properties.
Trained all broadcast & digital staff across Fisher's 10 newsrooms.
On-air TV & radio tech/social media commentary & analysis.
Oversaw dominate broadcast news websites in Seattle & Portland according to ComScore.
Helped KOMO & KATU win key ratings with unique & targeted social media efforts.
Created groundbreaking social-to-broadcast strategy for all Fisher stations to drive LIVE viewing.

Senior Executive Producer
Fisher Interactive Network, Seattle, WA
(2010 - 2012)
Oversaw 55 hyperlocal news sites.
Managed a staff of 11 reporters, producers and freelancers on KOMOnews.com.
Led corporate media-lab.
Daily on-air analysis for KOMO Newsradio.

On-Air Contributor
CNN Headline News, Atlanta, GA
(2009 - Present)

KOMO News, Seattle, WA
(2006 - 2010)

Freelance Reporter
ABC Newsradio, New York, NY
(2006 - 2010)

Consumer Digital Reporter
KXLY-TV/Radio, Spokane, WA
(2003 - 2006)

Reporter/Special Projects
KNDO-TV, Yakima, WA
(2001 - 2003)

KECI-TV, Missoula, MT
KTVM-TV, Bozeman, MT
(1999 - 2001)


BA Public Relations (Summa Cum Laude)
Gonzaga University
International Radio and Television Society Summer Fellow
Internship - NBC Today Show
Public Relations Student Society of America
National Jesuit Honor Society

Special Skills

Facebook, Twitter, Pinterest, Instagram, Vine, Google+, LinkedIn, SnapChat
Clickability, ENPS, iNews, NewsBoss

Awards & Accomplishments

NATAS - Board of Governors
Fisher Innovation Award - 2012
Seattle Weekly - "Best Facebook & Twitter"
Idaho Broadcasters Association - "Best Website: KBOI2.com"
SPJ - "Best Hyperlocal News Site"
SPJ - Excellence In Journaism Award - Government & Politics
SPJ - Excellence In Journalis Award - Enterprise Reporting
Yakima Business Times - "Best Local Newsperson"


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